AI automation for publishers, agencies and marketing teams
I build AI automation that eliminates the manual processes eating your day, so your people can focus on the work that actually moves the business. Workflows that run reliably, every day, without anyone babysitting them.
Why it exists
I spent 10 years in international online publishing, the last seven running the Dutch operation. Small team, five hats at once, constantly buried in the process around the actual work.
Every morning: 200+ signals from RSS feeds, Reddit threads, press releases and social. Most never become a story, but someone still has to read them. By the time you've filtered, read and briefed, three competitors have already published. And every brief still gets built from scratch. 30 to 45 minutes, every single time.
The bottleneck was never ideas. It was always operations. I built Biesbrouck Automation to fix exactly that. Not with off-the-shelf tools bolted together, but with automation engineered to fit how you actually work and built to keep running after I've handed it over.
Products
Your editors open Briefroom at 9am. The day's 20 best stories are already scored and ranked. Coverage gaps flagged. A full brief in your brand voice, one click away. They're publishing stories competitors haven't spotted yet. Before the morning meeting.
A client signs off on a campaign. Your team still has two days of writing ahead. The Studio turns that brief into a polished, on-brand advertorial in under 10 minutes. Ready for a final human read, not a rewrite from scratch.
How I work
Every engagement starts with a proper discovery conversation. I want to understand the bottleneck, not just build something impressive. If automation won't solve your problem, I'll tell you.
No off-the-shelf retrofitting. Every workflow is built around your operation, your voice, your stack. The AI doesn't replace your judgement. It does the busywork so your judgement can focus on what matters.
The whole point of automation is that it runs. Daily, reliably, without you having to remember to trigger it. I build and monitor. You get the output, not the maintenance burden.
The founder
"The bottleneck was never ideas.
It was always operations."
I'm Tim Biesbrouck, founder of Biesbrouck Automation. After a decade in international online publishing, running editorial operations, commercial teams, and everything in between, I went deep into AI automation to fix the problems I lived firsthand.
Online publishing is my home turf. But the same operational bottlenecks show up everywhere: marketing, sales, content. If there's a repetitive process eating your team's best hours, that's what I build for.
Briefroom pilot programme
Book a 30-minute call. No preparation needed, no pitch. Just a conversation about what your team is spending time on that they shouldn't be.